Ekta Kapoor has successfully led Balaji Telefilms across television and motion pictures thereby transforming it into a fully integrated production house catering to both the small and big screen. She has been instrumental in bringing creativity and key differentiation at Balaji vis-à-vis its peers and has been the driving force behind the successful serials aired. The recent success in movie business has been due to her ability to conceptualize cutting edge content based on her in-depth understanding of the audience’s preferences. She is the most recognized face in the media industry both in rural and urban areas. She has received Business Today Award for the Most Powerful Woman in Indian business and GR8! Women Awards for the Most Successful Woman in 2012.
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